TACO TOUR
Marketing | Branding
How do you create a new bright, exciting way to navigate the city of Athens, Georgia?
​
You eat tacos!
GIF of Instagram Reel for mock engagement.
Athens is known for its robust foodie scene with endless options for authentic latin cuisine, especially those with some of the best tacos the city has to offer. With over 30 unique restaurants to get tacos at, me and a team of designers broke down the first 10 in a guide to track your taco adventures.
I developed a layout for the spreads, featuring a brief overview of the restaurant, drawing of it's building, dad jokes encircling the design, and unique characters to be draw in while at the different locations.
Utilizing bright colors and stretched text to create a fun and vibrant guide that reflects the unique atmosphere's of all of the restaurants in Athens, Ga.
As well as becoming a tactile object to interact with and incentivize users to go to more locations and explore the city.